About CFO Central
Experienced Financial Leadership for Growing Businesses
MEET OUR LEADERSHIP TEAM
A.J. Velasquez, President & CFO
Rick Mull, Director of Business Development
Rick Mull, Director of Business Development
A.J. Velasquez brings nearly 30 years of CFO and operational leadership experience to CFO Central.
Throughout his career, A.J. has worked with businesses ranging from start-ups to companies generating $100 million in annual revenue.
His experience extends well beyond traditional accounting and financial reporting.
In one executive leadershi
A.J. Velasquez brings nearly 30 years of CFO and operational leadership experience to CFO Central.
Throughout his career, A.J. has worked with businesses ranging from start-ups to companies generating $100 million in annual revenue.
His experience extends well beyond traditional accounting and financial reporting.
In one executive leadership role, A.J. helped guide a manufacturing company from approximately $22 million to $50 million in annual revenue over six years. During that time, he supported strategies involving financial performance, operational improvement, growth, leadership development, and long-term exit planning.
A.J. also served as General Manager of a manufacturing operation with responsibility for approximately 220 employees.
That combination of CFO and operational leadership gives him a practical understanding of how decisions involving people, pricing, productivity, purchasing, capacity, and workflow affect cash flow and profitability.
A.J. helps business owners move beyond simply reviewing financial statements. He works with leadership to understand what is driving results, what may be limiting performance, and what actions to consider next.
His approach is practical, direct, and grounded in the realities of running a business.
Areas of Experience
- CFO and executive financial leadership
- Cash flow management and forecasting
- Profitability and margin improvement
- Budgeting and financial planning
- Manufacturing and operational leadership
- Growth strategy
- Financial reporting and KPI development
- Banking and lender relationships
- Pricing, hiring, and investment analysis
- Leadership team development and accountability
Rick Mull, Director of Business Development
Rick Mull, Director of Business Development
Rick Mull, Director of Business Development
Rick Mull brings 40 years of executive-level experience in business development, sales leadership, revenue strategy, and operations.
Throughout his career, Rick has helped organizations develop growth strategies, build sales teams, enter new markets, improve performance, and strengthen customer relationships.
His experience includes build
Rick Mull brings 40 years of executive-level experience in business development, sales leadership, revenue strategy, and operations.
Throughout his career, Rick has helped organizations develop growth strategies, build sales teams, enter new markets, improve performance, and strengthen customer relationships.
His experience includes building and leading sales organizations responsible for more than $50 million in recurring annual revenue, supporting national expansion initiatives, and helping organizations navigate through periods of significant change.
Rick has also owned and led multiple businesses, giving him a firsthand understanding of the opportunities, pressures, and uncertainty business owners face.
He understands that owners are often expected to make important decisions without having all the information they would like.
At CFO Central, Rick focuses on connecting business owners with the financial leadership and resources needed to better understand their businesses and make confident decisions.
He also works to develop relationships with bankers, CPAs, attorneys, economic development professionals, and other trusted advisers who support the business community.
Rick is the author of Are You Selling to Potential? and has spent much of his career helping businesses communicate their value, strengthen their positioning, and turn opportunities into sustainable growth.
Areas of Experience
- Business development
- Revenue and growth strategy
- Sales leadership
- Market expansion
- Strategic partnerships
- Operational improvement
- Business positioning
- Leadership development
- Client and referral relationships
- Entrepreneurial leadership