CFO Central
CFO Central
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  • FRACTIONAL CFO SERVICES
    • CFO Services Overview
    • Our Approach
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    • Exit Planning
  • About
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    • Financial Assessment
    • The Financial Clarity Gap
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    • Home
    • FRACTIONAL CFO SERVICES
      • CFO Services Overview
      • Our Approach
      • Cost Accounting & Pricing
      • Financial Planning
      • Reporting & Analysis
      • Exit Planning
    • About
    • RESOURCES
      • Financial Assessment
      • The Financial Clarity Gap
    • FAQs
    • Contact
FREE CONSULTATION

  • Home
  • FRACTIONAL CFO SERVICES
    • CFO Services Overview
    • Our Approach
    • Cost Accounting & Pricing
    • Financial Planning
    • Reporting & Analysis
    • Exit Planning
  • About
  • RESOURCES
    • Financial Assessment
    • The Financial Clarity Gap
  • FAQs
  • Contact
FREE CONSULTATION

ABOUT CFO CENTRAL

EXPERIENCED FINANCIAL LEADERSHIP FOR GROWING BUSINESSES

CFO Central provides fractional CFO services for businesses with $1 million to $100 million in annual revenue.


We help owners and leadership teams understand cash flow, evaluate profitability, plan ahead, and make important business decisions—without hiring a full-time CFO.


We specialize in serving manufacturers and also work with businesses across other industries.


Based in Sioux Falls, South Dakota, we work alongside your leadership team, accounting staff, and CPA to connect financial insight with practical action.

REQUEST A FREE CONSULTATION

WHY CFO CENTRAL EXISTS

As a business grows, its financial decisions become more complex. Owners need to understand current performance and plan for what's next.


Questions often include:

  • Why is cash tight even as revenue grows?
  • Which products, customers, or services contribute most to profit?
  • Can we afford another employee or to buy more equipment?
  • How much working capital will growth require?
  • What should we prioritize before expanding?

CFO Central helps owners and leadership teams answer these questions through experienced financial leadership, analysis, and planning.

MEET OUR LEADERSHIP TEAM

A.J. Velasquez, President & CFO

A.J. Velasquez, President & CFO

A.J. Velasquez, President & CFO

A.J. Velasquez brings nearly 30 years of CFO, executive, and operational leadership experience to CFO Central. Throughout his career, he has worked with businesses ranging from start-ups to companies generating $100 million in annual revenue.


In one executive leadership role, A.J. helped guide a manufacturing company from approximately $22

A.J. Velasquez brings nearly 30 years of CFO, executive, and operational leadership experience to CFO Central. Throughout his career, he has worked with businesses ranging from start-ups to companies generating $100 million in annual revenue.


In one executive leadership role, A.J. helped guide a manufacturing company from approximately $22 million to $50 million in annual revenue over six years. He also served as General Manager of a manufacturing operation with responsibility for approximately 220 employees.


This combination of financial and operational leadership gives A.J. a practical understanding of how decisions involving people, pricing, productivity, purchasing, capacity, inventory, and workflow affect cash flow and profitability.


At CFO Central, he helps leadership teams understand what is driving performance, identify what may be limiting results, and determine what actions to consider next.


AREAS OF EXPERIENCE

  • CFO and executive financial leadership
  • Cash flow management and forecasting
  • Profitability and margin improvement
  • Budgeting and financial planning
  • Manufacturing and operational leadership
  • Financial reporting and KPI development


aj@CFOCentralSD.com

Rick Mull, Business Development

A.J. Velasquez, President & CFO

A.J. Velasquez, President & CFO

   

Rick Mull brings 40 years of executive-level experience in business development, sales leadership, revenue strategy, operations, and entrepreneurship.


His experience includes building and leading sales organizations responsible for more than $50 million in recurring annual revenue, supporting national expansion initiatives, developing g

   

Rick Mull brings 40 years of executive-level experience in business development, sales leadership, revenue strategy, operations, and entrepreneurship.


His experience includes building and leading sales organizations responsible for more than $50 million in recurring annual revenue, supporting national expansion initiatives, developing growth strategies, and helping organizations navigate significant change.


Rick has also owned and led multiple businesses, giving him firsthand insight into the opportunities, pressures, and uncertainty business owners face.


At CFO Central, Rick helps business owners identify their financial leadership needs and connects them with the appropriate level of guidance, advisory support, or CFO-level leadership. He also builds relationships with bankers, CPAs, attorneys, economic development professionals, and other trusted advisers who serve the business community.


Rick is the author of Are You Selling to Potential? and has spent much of his career helping businesses strengthen their positioning and turn opportunities into sustainable growth.


AREAS OF EXPERIENCE

  • Business development and growth strategy
  • Sales leadership
  • Market expansion
  • Strategic partnerships
  • Business positioning
  • Client and referral relationships


rickm@CFOCentralSD.com

MANUFACTURING EXPERTISE. A BROADER BUSINESS PERSPECTIVE.

Manufacturing performance depends on how financial decisions connect to daily operations.


Materials, labor, overhead, inventory, production capacity, and pricing all affect profitability and cash flow. Our manufacturing experience helps us evaluate those connections and identify where leadership should focus.


We also serve businesses in other industries, tailoring our work to each company’s operations, financial complexity, and goals.

EXPLORE OUR CFO SERVICES

A PRACTICAL, COLLABORATIVE APPROACH

We begin by listening: understanding your business, your concerns, and the decisions ahead.


From there, we identify financial priorities and propose a focused engagement with clear objectives, responsibilities, and a monthly investment.


We work alongside your existing team to develop useful forecasts, reporting, analysis, and recommendations. You retain control of your business and its decisions.


As your needs change, we review the scope of support together.

LEARN ABOUT OUR APPROACH

BASED IN SIOUX FALLS. SERVING GROWING BUSINESSES LOCALLY AND REGIONALLY

CFO Central is based in Sioux Falls, South Dakota, and serves businesses locally and throughout the Upper Midwest.


We offer in-person and remote support, with meeting arrangements tailored to each engagement.

LET’S TALK ABOUT YOUR BUSINESS

Tell us what is happening, what decisions you face, and where you need greater financial visibility.


We’ll discuss whether CFO Central is the right fit and what a practical next step could look like.

REQUEST A FREE CONSULTATION

605-254-7245
info@CFOCentralSD.com

Prefer to start on your own?

Take the Free Financial Leadership Assessment

CONNECT WITH US

© 2026 CFO Central LLC | 605.254.7245 | info@cfocentralsd.com | info@cfocentralsd.com  | 5900 S. Western Ave., Ste. 104, Sioux Falls, SD 57108 | Powered by Complete Media, Inc.


 CFO Central provides fractional CFO services to growing businesses in Sioux Falls and throughout the region. We help businesses improve cash flow visibility, understand profitability, and make better financial decisions without the expense of hiring a full-time CFO. 

  • Home
  • CFO Services Overview
  • Our Approach
  • Cost Accounting & Pricing
  • Financial Planning
  • About
  • Financial Assessment
  • The Financial Clarity Gap
  • FAQs
  • Why CFO Central
  • CFO Central vs CPA
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